Establishing an “ECL” Culture in China: Organizational Difference or National Difference?
Electronic Communication Ltd (“ECL”) had decided to make China its second home and to seek common prosperity with Chinese people. The company knew that there were major gains to be made, but there were also risks and challenges. One of these was the management of culture differences. An essential question facing the management was whether they should adapt ECL’s management practice to the Chinese culture, or whether they should instead implement ECL’s global management policies in China.
Questions
1. Analyze the culture-learning process at ECL China.

2. Identify the cultural issues in ECL China and comment on ECL’s strategy of
managing cultural differences.
3. ECL China aims to spend up the development of local capabilities. What are the
key success factors in the process of developing local capability?